When should we issue a press release?
Watch for those opportunities when a news release will be appropriate
and likely to get into print. [link]
How do we write a press release?
Tips on how to write a press release, where and how to send it.
How do we create a press list?
Maintain two press lists: a press mailing list, and a press call
How should we respond to the media?
Tips for handling reporters. [link]
How can we use our website to improve our public relations image?
Web sites have a powerful function--to inform and create public