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Public Relations

When should we issue a press release?
Watch for those opportunities when a news release will be appropriate and likely to get into print. [link]

How do we write a press release?
Tips on how to write a press release, where and how to send it. [link]

How do we create a press list?
Maintain two press lists: a press mailing list, and a press call list. [link]

How should we respond to the media?
Tips for handling reporters. [link]

How can we use our website to improve our public relations image?
Web sites have a powerful function--to inform and create public awareness. [link]