Direct Mail Appeals

Should we consider direct mail appeals?
Questions and answers on effective uses of direct mail. [link]

How can we improve our direct mail appeals?
Some experts tell how to maximize your chances of getting direct mail donations. [link]

How should we handle donor complaints about direct mail appeals?
When donors complain about direct mail and telemarketing, what do you do? What should
you do? [link]

How do we replenish, and increase, our mailing list?
There's no better, more cost-effective way of annual fundraising than direct mail appeals, but replenishing and increasing mailing lists can be a challenge. [link]