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Telemarketing
Should we consider telemarketing?
Is fundraising by phone still effective or is the public's perception
that it is an intrusion
making it obsolete? [link]
What are the most common myths about telemarketing?
Many nonprofits use the phone to raise funds for one simple reason.
It works. In spite of this, many charities are reluctant to use
telefundraising. Too often this decision is based on negative myths
of telephone fundraising. [link]
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